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Why is it called Happy Hour?

Updated: Jul 13, 2021

According to Wikipedia, Happy hour is a marketing term for a time when a venue (such as a restaurant, bar, bowling alley, stadium, state fair, or county fair) offers discounts on alcoholic drinks. Free appetizers and discounted menu items are often served during happy hour




Why is it called Happy Hour

The origin of Happy Hour can be traced back to the United States Navy. Navy officer, Lieutenant Jonas Ingram, originated the practice of “Happy Hour” aboard his ship, the USS Arkansas. Since the Arkansas was the flagship of Admiral Charles Badger, the commander of the Atlantic Fleet, officers encouraged its spread to the other ships of the fleet and into the ships of the wider U.S. Navy. Over the years, the term became more about drinking than entertaining and it is now widely used as a term to describe afternoon drinks at a bar, often at a discounted price offered by the establishment


Prohibition created “The Cocktail Hour”

The concept of the happy hour came into its own around the time of Prohibition. After the ban on alcohol across the United Statespeople would begin hosting secret “cocktail hours” at either the local speakeasy or at a friend’s home. Friends would have a few drinks and then take a trip to the restaurant where alcohol could not be served.

When the Prohibition came to an end in 1933, “Happy Hour” had caught on and became a marketing institution for restaurants and bars with discounted food and beverages served during Happy Hour.


What is the point of Happy Hour?

People call it different things, wine o’clock, after work drink, cocktail hour, beer time, it really does not matter, – happy hour is that magical time of day when drinks and appetizers are discounted at many restaurants and bars. The point of Happy Hour is this to go out and enjoy yourself without breaking the bank


What is aperitivo time Italy?

The Italians has taken this concept even further and for them aperitivo is a glorious couple of hours—generally between 7pm and 9pm—when they can relax post-work over a glass of wine or Campari with snacks,


What is a Happy Hour at work?

Some business have Happy Hour in the office or at a local bar, usually after the workday ends and it is really a way to get coworkers to mingle and get to know one another, but alcohol is pretty much standard as a way to help people relax and unwind.


The importance of Happy Hour for students

Getting a degree is serious work and with classes, homework, team projects and the 10 million other things on your to-do list, taking a break might seem like the last thing you should do but exactly the opposite is true.


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Article from Visit the Winelands




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